Beyonce for H&M.

Great news all! One of my personal style icons, Beyonce, has partnered with H&M! Beyonce apparently gave "personal input on the pieces seen in the campaign". Beyonce's campaign will be both print and billboard images and will serve to promote her upcoming "Mrs. Carter" world tour.

Beyonce said, "I've always liked H&M's focus on fun affordable fashion. I really loved the concept we collaborated on to explore the different emotions of women represented by the four elements - fire, water, earth and wind. It was a beautiful shoot on a tropical island. It felt more like making a video than a commercial."

The H&M's creative director, Donald Schneider, is quoted as saying "It was amazing to watch her on the shoot make it all look effortless - a quality that makes her such an icon for women around the world. The campaign is the essence of Beyoncé, and also the essence of H&M this summer."

I am looking forward to seeing Beyonce's campaign and I can't wait to see if there are any unique pieces influenced by her! In the mean time, here is a taste.

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