Great news all! One of my personal style icons, Beyonce, has partnered with H&M! Beyonce apparently gave "personal input on the pieces seen in the campaign". Beyonce's campaign will be both print and billboard images and will serve to promote her upcoming "Mrs. Carter" world tour.
Beyonce said, "I've always liked H&M's focus on fun affordable fashion. I
really loved the concept we collaborated on to explore the
different emotions of women represented by the four elements -
fire, water, earth and wind. It was a beautiful
shoot on a tropical island. It felt more like making a video than a
The H&M's creative director, Donald Schneider, is quoted as saying "It was amazing to watch
her on the shoot make it all look effortless - a quality that makes
her such an icon for women around the world. The campaign is the
essence of Beyoncé, and also the essence of H&M this
I am looking forward to seeing Beyonce's campaign and I can't wait to see if there are any unique pieces influenced by her! In the mean time, here is a taste.